Instagram is a popular social media tool. It is a visual based platform that people have been using to take, edit, and post images. Images can be shared on Facebook, Twitter, Tumblr, Flickr, and foursquare. By syncing with other social media platforms Instagram had captured users and businesses have been signing up in droves. Over 59% of the worlds top brands are now using Instagram and that number is growing daily.
Instagram marketing is a fun social media tool and brands like Anthropology are gaining traction from it. Creating a profile is easy. Use your business name or Twitter handle to make it easy for fans to find you.
Maximize Exposure with these Instagram Ideas
• Upload fun photos – Your images should be interesting and enjoyable to look at. Think of unique ways to present your products, services, or team members. Photos should be a combination of business related pictures and images that appeal to your customer base, for example the cuddly pet photo.
• Videos – Instagram has a new video feature that lets you upload 15 second videos that are easy to edit and share. Get creative and showcase your business and products using this cool social media tool. You can even embed the videos onto your blog or website.
• Connect to your social media profiles – Use your hashtags and sync with Facebook so your current fans can follow you on Instagram as well.
• Share ideas and inspiration – Give people ideas on how to use your products or services by uploading photos that inspire creativity.
• Run a photo contest – You can take Instagram marketing to a new level by running a photo contest on Facebook. Ask your fans to upload a photo and organize it by using a contest specific hashtag.
• Follow people back – Gain more followers by following people back and liking their photos. Their connections will become exposed to your brand when you engage through liking or commenting on uploaded images.
• Gather data – Find out what color your fans like, which new logo you should use, and more by evaluating their reaction to your Instagram images. This is an easy way to find out what resonates with your customer base and which product ideas won’t do well. Social media provides an excellent opportunity to understand your customer better and Instagram does this through images.
• Analytics – Use Nitrogram to track your Instagram hashtags to determine which images are getting the most engagement from other users.
Increase the exposure your brand gets from Instagram marketing by publishing your uploaded photos and videos onto Facebook and Twitter. Sharing is easy. All you need to do is hit the share button after uploading your photo. Your fans can comment and like your image on Instagram and Facebook providing multiple opportunities for your brand to be exposed to people in their circle. Social media connects the world and Instagram connects users with your business and brand.