Will Top Marketer Predictions Impact Your Strategy in 2015?

At the beginning of every year, SEO experts predict what will happen with marketing and other SEO functions. As a business, it is important to stay on top of trends so that you can prepare for them instead of getting caught flat-footed and needing to quickly recovery. There are some basic SEO principals that really shouldn’t change. Things like building a responsive design, user-friendly website with fresh content will continue to be important.

Some New SEO Predictions for 2015

• Google will make less data available to marketers.

• Google will continue to make constant small changes to their algorithms through the new technology they are developing. While these won’t be huge updates, these small changes need to be paid attention to.

• Businesses may not see an instant benefit from switching to an HTTPS, but this will be useful in the long-run since Google has placed importance on it.

• Google may show results without organic listings. If so, expect a consumer revolt as organic listings continue to hold more weight than paid search results.

• Local search will become more important due to the Apple watch and other smartwatches gaining in popularity.

• Google+ may be discontinued as we know it and broken into smaller pieces.

• Predictive search may start to deliver results before you ask a question. Technology is continuing to move in this direction though it will take some time to get there.

• Apple could launch its own search engine to further compete with Google.

Some of these predictions may come true in 2015 and time will tell which ones and how widely the changes are adopted. As a business, it is important to prepare by having a diverse online marketing strategy. This should include improving your focus on Google marketing, both local search and paid search at the same time. Businesses that have diversified will do a better job of weathering any changes. While it may seem overwhelming to have a content-based organic marketing strategy running in combination with a paid search campaign and social media push, all of these are important for building up your presence online so that you can get the coveted top tier spots on local search results. Fortunately, we are here to help if you need us.

In the meantime, start 2015 off right by creating a strategy and a plan. Think about what you want to accomplish this year, how you want to grow your business, and what steps you need to take in order to get there. By staying focused and having a comprehensive marketing and SEO strategy, 2015 can be a productive year.