Always Expand Your Web Presence with Different Marketing

Diversifying your online marketing has become more important than ever as less organic results are showing up on social media sites, and search engines are experiencing reduced traffic volume. Shareaholic conducted a study of organic search volume and found that from December 2013 to May 2014, the search volume on Google decreased by 17 percent. Other search engines including Bing, Yahoo, AOL, and Ask.com saw a decrease in organic search volume of 31 percent. These studies show the importance of maintaining an active paid search campaign along with paid placement management to ensure that the people who are searching will see your company’s information.

The study further analyzed what happened after an organic search was conducted on the various search engines. The results found that searches conducted on Ask.com had the lowest bounce rate, and users spent the most time on the website after clicking on it. After Ask.com users spent the most time on websites found using Bing, Yahoo, Google, and AOL, in that order. Additionally, Google had the highest bounce rate of over 61 percent. These results demonstrate the importance of running paid search campaigns on multiple search engines. With paid placement management, you can improve your ROI by ensuring your ads are as effective as possible.

Social media sites have also been pushing for companies to run paid search campaigns. Facebook, for example, no longer shows all of a business’s posts in their fans newsfeed. Only a limited number of your fans will see your post organically. In order to ensure that your social media activity is seen by all of your fans, and additional Facebook users, you have to pay for a promoted or boosted post. The cost is low, making it an affordable way to reach people. Even $5 can buy thousands of views. Due to these changes it is difficult to run a social media campaign without including a paid search element.

There are additional ways to advertise your business online, including posting videos on YouTube and securing a local business listing. Both are free to use and will improve your company’s organic search results. Very often Google will populate a certain number of videos when showing results. Uploading company videos to YouTube using hashtags and keywords will increase your exposure and opportunity to reach new customers. This is completely free other than the cost to make a video. Another free tool is securing a local business listing on the major search engines. This will cause our information to populate on the map when someone does a local search. The contact information for our business will also show up on the left of the map so that someone can reach you quickly.

When planning your online marketing strategy consider all of the ways you can diversify your marketing efforts. Utilize the tools that are available to ensure that you get maximum exposure. Include paid placement management in your strategy and watch as the ROI on your paid search campaign increases.