Local Search
With Google releasing regular algorithm updates even local businesses that have had some success can easily find that they have lost their spot overnight or that a competitor has squeezed them off of the first page of search results. We help business owners
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As a business, it is important to identify what micro moments would lead a user to search for your product or services and then prepare a mobile ad in response. You can also optimize your website to take advantage of these micro moments.
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As a local business, you might have seen an increase in traffic from mobile searches last year. Google released information that the number of searches with the phrase “nearby” or “near me” doubled last year. This is especially true when it comes to mobile search.
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If you want your website to remain relevant and show up in a local mobile search, you need a responsive design website. In an effort to improve the user experience for those conducting a mobile search, Google recently released a new algorithm that will impact how websites show up when a smartphone or tablet is used. More importantly, it will impact which websites show up at the top of the search results and which ones are buried on page three. Websites that stay the same, regardless of the device being used, will more than likely take a backseat to the mobile-friendly variety. Having a responsive design or mobile-friendly website, therefore, is critical for your business.
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Do you know which keywords you want to rank for in a local search? The concept of keywords and SEO can be incredibly confusing if you are trying to handle it yourself. While you know your industry like the back of your hand, understanding search is something entirely different.
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