News
E-commerce provides an exciting opportunity for business owners and marketing teams with an imagination. Unlike print collateral that cannot be changed once it is out there, your website and AdWords campaigns can change whenever you feel like it.
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Google is releasing a new algorithm that will have a significant impact on who shows up in a mobile search. If you still have an old (non-responsive) website, you need to redesign it and fast. The new algorithm, that targets mobile-friendly sites, is set to release on April 21st and is expected to have more significant effect than anything that happened with Google Panda or Penguin.
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There are a few key questions you should ask before hiring anyone to help you with SEO. Many companies claim to have the magic SEO formula. Google’s algorithm has changed a ridiculous amount of times in the past few years; on average 500-600 times per year (Moz) and many people were left with sites that no longer performed well, keeping strategies that no longer worked.
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Navigating mobile marketing can be confusing at best, even for the most saavy, small business owners. There is a fine balance that must be maintained to avoid bombarding people with unwanted texts, but gain them as a long time customer.
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When trying to increase your online reviews, remember to make it as easy as possible for people to find and review you. By doing so, your ranking for organic marketing may improve. Studies have found that companies with more online reviews have had a higher ranking than those without. If you are desperately trying to get the top spot on a local search, this is an advisable place to start.
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Facebook can keep your brand awareness high and interaction with your posts will create growth, but do you know how and when to post on Facebook for effective marketing? We have some tips to help you.
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