Search Engine Marketing Archives

7 Ways Web Presence Optimization Can Generate Local Business

Posted on Jul 8, 2015 · News, Search Engine Marketing ·

This article is intended for CEO's and Presidents looking to optimize their web presence to generate local business.

Web Presence Optimization is Key to Generating Local Business

Posted on May 13, 2015 · News, Search Engine Marketing ·

Technology is huge for advertising and the internet has become the marketing tool for every business small or large. Small business owners hear it all the time about how their web presence can attract local customers whether it is through their social networking, search engine marketing or a simple website. Customers and salesmen alike

Mobilegeddon Has Landed… What is the Impact?

Posted on Apr 23, 2015 · Mobile Marketing, News, Search Engine Marketing ·

Mobilegeddon has arrived, and if your website has seen a sudden drop in traffic, it is probably because your website is not mobile-friendly and needs an urgent, immediate overhaul. Google announced in February that they would be releasing a mobile algorithm that would impact which websites showed up in a mobile search. Websites that are not mobile-friendly may see a rapid drop in their ranking and mobile traffic.

Google Makes “Mobile Friendly” an Absolute

Posted on Apr 16, 2015 · Mobile Marketing, News, Search Engine Marketing ·

Therefore, mobile search can generate a significant amount of traffic to your business at the local and national level. These users are looking for instant information that answers their questions or meets their needs and they are more likely to make a purchasing decision quickly. This provides you with a unique opportunity to grow your business with a mobile friendly site. With that in mind, visit your site from your smartphone and try to read through it.

Give Your Clients Options You Want Them to Buy

Posted on Apr 8, 2015 · Mobile Marketing, News, Search Engine Marketing, Small Business Marketing ·

E-commerce provides an exciting opportunity for business owners and marketing teams with an imagination. Unlike print collateral that cannot be changed once it is out there, your website and AdWords campaigns can change whenever you feel like it.

Questions to Ask Before You Hire SEO for Your Law Firm

Posted on Mar 18, 2015 · News, Search Engine Marketing ·

There are a few key questions you should ask before hiring anyone to help you with SEO. Many companies claim to have the magic SEO formula. Google’s algorithm has changed a ridiculous amount of times in the past few years; on average 500-600 times per year (Moz) and many people were left with sites that no longer performed well, keeping strategies that no longer worked.