Search Engine Marketing
If you are not working with a local SEO expert you may be in for a rude awakening as well after Google's upcoming changes this summer. With more spammers and unethical backlinkers being targeted in these new changes, it is sure to make some drastic changes to searche.
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With new changes to Google's first page local search display, having placement on the first page is more crucial than ever if you want to be found locally. Find out more about the recent changes to the user interface that may seem small but have a huge impact on search.
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Although Google Adwords is a must for paid placement, Bing Ads may give advertisers better support during their PPC campaigns. Find out more about Bing Ads and the recent changes to the platform that could make it just the Bing your business is looking for while advertising online.
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There is a very good reason why you may not be converting customers from local searches that reach your website. Find out more as we explore mobile website development and the reasons why local searches prefer using a mobile device over their laptop or desktop.
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New features and changes to Google+ Local could mean Google Places is almost on its way out. However does this mean Google+ Local has been perfected? Find out more about the changes to the social network and what this means for marketability and reach when it comes to small business marketing on local search.
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Google marketing is important for any growing business. Google's increased push into the mobile user marketplace shows this with increased creation of Google Apps for the Apple Apps Store. Google Maps allows customers to find businesses and services locally and is one of the top 10 Apple Apps available. Their new app allows users to find information from the maps hands-free. Are you being found by local customers on Google?
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