Effective Hashtags Create Efficient Social Media Marketing

Here is how to use a #hashtag:

Promote Your Business – Create a #hashtag in front of your business name when you are tweeting something. For example “new chocolate ice cream flavor at #MainStreetCream”. Every time you mention your business put a #hashtag in front of it. When people search for your business name on Twitter everything with that hashtag will come up.

Location – Expose your business to people within your local community by adding your location. For example #SantaBarbara or #MainStreet #Jonesville. When people type the city or area into a Twitter search your tweets will come up. This is important for Local SEO as it exposes you to people i n your community.

Topics – Become the topic expert by tweeting about what you know best. As an accountant it could be #taxes or #savemoney. Pick your ideal topic and start tweeting.

Be Unique – Don’t get lost in the crowd. Select unique hashtags to identify you as a company while using generic area locators to connect you with people in your town.

Specify – If you are using hashtags for a specific event or webinar use a code to make it longer, just like you would in a promotion. For example #SalesToolsLearning

Easy to Remember – Your hashtag should make sense to the reader. Select something that they can remember so that you will get repeat searches.

Other Social Media – Hashtags were started on Twitter but other social media platforms have started adopting them as a way to organize content. Facebook, Pinterest, Google+, and LinkedIn have started using them so your hashtag can now get more exposure on other channels.

Search – See who else is using your hashtag before you commit to using it. When someone types it in , their information will also show up.

Multiple Tags – Use more than one hashtag when necessary to organize your topic. Remember people use these as a method of searching for information on specific topics.