Expand Your Paid Advertising with New Simple Facebook Ad Creation

Facebook is making it easier than ever to buy ad space and promote your brand. The company announced earlier this year that it was in the process of an overhaul, after hearing that their ad process was confusing. Now you can experience how easy it is to grow your brand on Facebook by using their new and improved features. Facebook Ads should definitely be part of your Paid Placement Marketing strategy. The reason it is so effective is that it combines the power of social media and paid search into one platform.

Recent Facebook Marketing Changes

Facebook Marketing is Now Objective Based
Instead of randomly selecting a type of advertising, Facebook now asks users what their objectives are, what they are trying to accomplish with a paid search. This is important in ensuring that you get the most value out of your ad buys.

These objectives include:
• Website Conversions
• Clicks to Website
• Page Likes
• Page Post Engagement
• App Installs
• Offer Claims
• Event Responses
• Facebook is researching ways to make an objective tied to in person conversions and store visits but that is not available yet.

After you select your objective, Facebook will determine what type of ad will be the most successful. They will typically select where to have your ad appear, but if you want more control over your Facebook Marketing you can elect to make that decision yourself.

Mobile Ads vs. Desktop Ads
You can customize your paid search ads by selecting which ads appear on desktop sites and which ones appear on the mobile site. This enables marketers to direct traffic differently based on the device.

Image Uploads
You can upload images and make your social media marketing more impacting through stunning graphics. Images capture people’s attention so avoid creating text only ads.

Ad Copy
Your ads will have the same copy right now unless you use the Power Editor to create multiple versions of the same ad.

Reporting Updates
Facebook has updated its reporting manager to track how well ads are meeting the set objectives. You can now see the number of times the objective was met and how much it cost each time. This will enable marketers to compare different ad types, how effective each one is, and compare the cost. The updated reporting tools provide better analytics, empowering marketers to make more informed decisions.

Through these new Facebook Marketing updates it is easier than ever to grow your social media presence and paid search campaign at the same time. This one, simple tool, will deliver value to both sides of your marketing campaign for faster results.