Facebook Tips to Improve Growth and Interaction

Social media marketing is essential for any business wanting to capture new clients online. Facebook marketing plays a large role in how consumers interact with a business and online reputation management. By effectively managing your Facebook page you can build brand awareness, create a loyal following, and secure positive consumer reviews.

Improve Growth & Interaction on Facebook

• Graphics – Visuals (graphic images) are important to incorporate on your Facebook page. This is where infographics and product shots come into play. Consumers are more likely to share a photo than a piece of text content. You can have infographics created specifically for your brand and use them in Facebook marketing. By placing your company name, website URL, or contact information into a graphic image, your brand recognition increases as people share it.

• Engage Fans – Facebook is a community. Treat members like a friend and engage them. Ask them to comment, vote, and give their opinion. When they comment make sure you respond. By valuing the voice of your Facebook fans you will encourage them to promote you throughout their social media channels.

• Promote Your Customers – Take pictures of customers using your products or services. If you give something away make it exciting. Talk about your customers and promote them. They will do the same for you.

• Laugh – Facebook marketing is important but don’t act serious while doing it. People want to have fun with social media, not feel like they are reading a manual. Post funny comments and pictures and be willing to laugh at yourself. Make your fans laugh and they will come back to your page more often.

• Respond to Negative Comments – Rather than just deleting negative comments, respond, deal with the issue and thank the user for making you aware of the problem. People will watch how you handle a negative comment and it will go a long way in showing how excellent, or terrible, your customer service is.

• Clear Messaging – It is important for you to know the voice of your brand and stick with it. Who are you as a company and what image are you trying to project? Incorporate that into your Facebook marketing strategy just as you would when writing content for paid placement advertisement. Keep your messaging the same throughout all of your online marketing efforts.

• Know the Rules – Facebook rules change frequently so stay up to date to ensure you are not in violation. Companies have had their pages taken down without warning for rule violations so it pays to stay on top of it.

• Promote Local – You can use Facebook marketing for local SEO. You can identify your business location as a place on Facebook so people can check in and tag you in their photos.

We can help you to increase your fan interaction on Facebook. By incorporating social media into your overall online marketing strategy, along with paid placement advertising, we can increase your brand awareness and drive local consumers into your business location.