Foursquare Ads Have Arrived, Giving You More Ways to Reach Consumers

Popular social site, Foursquare, has finally released its ad platform. These ads are aimed at connecting local businesses with local consumers. Foursquare is attempting to get more people to walk in your door through their local business directories.

Easy to Track ROI for Social Media Marketing

Businesses regularly ask what the value of a Facebook “like” or social media “share” is worth. It can be difficult to track the individual ROI of each campaign so most businesses are pleased if they see overall growth. Foursquare marketing ads combine social media marketing and PPC best practices to create a marketing channel with ROI that can be tracked. Now you can put a value to your social media marketing spend by comparing how many people viewed your Foursquare ad to how many then walked into your doors.

How to Create a Foursquare Ad

You can build your ad by going to foursquare.com/ads and selecting your local business directories. Select a photo of your business and include an add, special, or customer tip you want to promote. Set your paid placement marketing budget and make your add live to get more exposure.

Monitoring

You can monitor your ads performance through Foursquare’s analytic tools. This includes how many people have seen the ad, clicked on it, and came into your location through Foursquare marketing.

Case Studies

Foursquare tested their ad program with thousands of businesses prior to releasing it for everyone. The Sky Room in Manhattan used local business directories and Foursquare ads and saw a 1500% ROI. David Feit of the Sky Room said, “There are millions of people who pass through the Times Square area, but a lot of them won’t go into the building because they don’t know we’re there. Having the ability to target people in the area when they are looking for a place like ours helps a lot. And Foursquare provides the ability to know who actually came in the door from the ads, which is a unique way to get a handle on what we’re getting out of our spend.”

The Sky Room ad promoted their happy hour and gave them a way to reach a new group of customers. They spent $1.50 for each customer that in turn spent an average of $25 on food and drinks. That equals a 1666% ROI on their paid placement advertising.

Foursquare Specials

If you are using paid placement marketing and considering running a new Foursquare ad campaign look for specials and incentives. Since the program is so new there are incentives available for using their program including a $50 ad spend from AMEX. Before you launch your Foursquare Marketing campaign see what specials are available for your business.