Get Up-to-Date with Adword’s New Mobile and Local Upgrades

Google marketing has taken a positive turn with more updates to their local search features and to Google AdWords. As a business, you could be missing out on cool features that can drive more traffic to your location. These new features can be easily incorporated into your existing marketing campaigns with positive results.

Explore Nearby Feature

In a recent update for the Android Google Maps App Google has included enhanced functionality of their “explore nearby” feature. There is an icon at the bottom of the map that allows people to see what is close to their current location by category, including time of day filters. This is an excellent tool for users that creates a marketing opportunity for businesses.

For example, if you have a robust Google+ profile as part of your Google marketing strategy, the information will help your business to show up when someone is near your location. This incorporates some of the same benefits of local search but without someone needing to search for your specific business. With that in mind, your Google profile needs to have key indicators which include your business type, hours, location, and any other pertinent data. The results can get very specific and be broken down into niches within a category. For example, “quick bites” aka fast food vs. bars or family dining. By improving your profile for Google marketing, you will benefit from this recent update.

Dynamic Sitelinks in Adwords

Another recent change is to Dynamic Sitelinks. This is a new feature within Google AdWords. The links are automatically generated by Google based on the type of search that someone is doing. They are designed to trigger interest based on the overall research that someone is conducting online and will show up underneath the ad itself. They are free and will show up at times in the place of regular sitelinks based on what Google thinks will perform the best.

In essence, Google AdWords has been updated to optimize your advertisements without charging you for it. This may change in the future but for now if someone clicks on a Dynamic Sitelink, your account will not be charged. If you want to benefit from this new feature, make sure that your website is optimized with excellent content and is also easy to navigate on all devices, since this is where Google will pull the sitelinks from.

Google marketing continues to improve with updates to Google AdWords and new local search features appearing on their Google Maps app. As a business, this is an excellent time to enhance your online profiles and marketing efforts in order to attract more business. With the majority of US adults owning smart phones, mobile marketing is also becoming increasingly more important. Make sure that your site is mobile friendly or that you have a responsive design website so that when someone does use the Google Maps app, they can read the information on your site once they get there.