Give Them Something to Talk About With Pictures

Elevate your social media and Facebook marketing using images. Our brains process images 60,000 times faster than text. Your customers, fans, and followers can instantly process an image and decide if they want to learn more about what you have to say. When your images shows up in the newsfeed, it will stand out above text alone, giving you the opportunity to engage and draw people to your post.

Pictures are not only for Facebook marketing. Twitter marketing best practices now incorporate video and photos,as well. This makes tweets much more interesting than a simple 140 character message. Facebook has gotten a major boost from Instagram. If you haven’t started using it, now is the time. Instagram marketing is growing leaps and bounds and integrates directly with Facebook. This is an image platform where photos and videos take the main stage with descriptions playing second fiddle.

Use Pictures to Engage Your Customer Base

Here are a few ways you can use pictures to give your customers something to talk about online.

Make Your Products Stand Out

If you talk about your product people have to work hard to visualize it. Posting images of people using it takes the hard work out of the equation so they can focus on visualizing themselves using your product. Post a message with it so viewers understand what they are looking at and the context.

Recognize and Celebrate Your Customers

Show images of how your product or service impacts someone’s life. This creates a story with your product being center stage. Ask your customers to submit their own photos or upload them and tag you. You may be familiar with how hashtags are used in Twitter marketing. You can also use them in Facebook and Instagram marketing so that your fans can participate in a massive image upload campaign.

Incorporate Video

Social media platforms have improved to make it easy to incorporate video. Brands like Apple are using video in Twitter marketing, Instagram marketing, and Facebook marketing in addition to YouTube. Videos can be used to give product demonstrations, tell a story, show your product in action, or to engage your followers. Similar to images create a #hashtag campaign and ask your fans to upload their own images while tagging you. This is an excellent way to build an audience.

Use Images to Give an Inside Look

People learn what to expect from your corporate marketing and branding. Social media lets you give customers a behind the scenes look at how your company functions, your process, and how funny your CEO looks in a Halloween costume. These are the things that give your company personality and connect you with your fans.

When you upload images to your social media profiles,you should have a plan for what you are trying to accomplish. Do you want to promote a certain aspect of your company, a particular product, build general engagement etc? Direct people back to the right area of your website by embedding your images and branding them whenever possible. Pictures are powerful and can deliver real results in your social media campaign.