How to Get More Organic Visibility on Facebook

With recent algorithm changes at Facebook, many business owners and marketers are wondering how to make Facebook marketing work for them again.

Facebook, like Google, has implemented changes in order to make the user experience better. It can take time to adjust but, fortunately there are fairly simple steps that you can take to improve visiblity. Using these few tricks will make more of your posts show up in the news feed and improve your organic Facebook marketing.

It is important to continue to adjust your social media tactics so that you can sail through these changes instead of being hurt by them. Here is what you need to know for Facebook.

Change How You Share a Link

If you have been posting links to your site or blog as a simple text – stop. Readers don’t like this and rarely click through. This makes sense considering how visual people are. Facebook also studied whether or not users liked when the link was placed inside of a photo. They didn’t.

If you want to post a link, you need to post it using Facebook’s automatic preview. This is easy, and the post looks better. All you need to do is write a status update, paste in the link, hit enter, and the preview will automatically come up. This shows a portion of text and an image from the website or blog. You can then delete the original URL, and the preview will remain in place. In tests, users like this type of update the best so Facebook will show more of these in the newsfeed of your fans while potentially burying the other type of link posts. In organic marketing, it is all about exposure so the ability for your post to show up in your fans newsfeed is important.

Direct People Back to Facebook

Increase user engagement by directing people that read content on your website or blog to comment on social media. By remove the ability to comment on your site, but allowing them to share and comment on Facebook, you increase your organic marketing. Your brand will gain exposure and Facebook may respond by assigning a higher vale to your posts that will cause them to come up in the newsfeed. This Facebook marketing tip can be extremely effective.

Don’t Trick Readers with Click-Bait

Facebook has found that users hate click-bait. Don’t fall into the trap of using a clever title that misleads readers about the topic of your content. Instead, provide information on what they will see by reading it. This will ensure that people who visit your site want to be there and that they read the content rather than clicking and immediately returning to Facebook. Social media is about connecting with users, not the quantity of clicks so changing your strategy will be good for your Facebook marketing and your overall user engagement on social media.

Start implementing these basic FB tips so that your posts will be seen by more of your fans. Facebook can become a great organic marketing tool again.