How to Increase Customer Conversions from Local Search

Posted on Apr 17, 2013 · News, Search Engine Marketing ·

According to a new study conducted by Google and Nielson 77% of mobile searches happen when a computer is close by. That means that when people are doing a quick search they would rather use their mobile device than a desktop or laptop. This makes mobile marketing extremely important for any business. The challenge is that traditional websites often do not pull up on a mobile phone, or if they do it is slow to load and difficult to read. Mobile website development can turn your existing website into a mobile friendly version that consumers can easily read from their smart phone.

Local search is a great way for businesses to expose their company and brand to local consumers. People looking for a restaurant for dinner, dentist for little Jimmy, and store to buy soccer gear, don’t want to know what is available in the next state. They want to know what businesses are close by and within driving distance. Local search is all about connecting local people with the businesses in their own backyard. Having a mobile friendly website can help consumers find, and visit your company.

Reasons to Go Mobile!

• More local searches are performed on mobile devises than desktops and laptops.

• Click to Call buttons let people call you with a tap of a button.

• Click for Directions gives customers step by step directions from their current location to your front door.

• Search Engine Marketing is mobile website friendly.

• People react quickly, with 55% of mobile conversions happening within one hour.

• Mobile searches produce action with 73% of people doing something after conducting a mobile search.

• Mobile marketing has a high conversion rate with 28% of mobile searches resulting in a conversion.

• Easy sharing. Mobile websites make it easy to share content throughout social media profiles with large, easy to read, sharing buttons. Content sharing is
important for SEO.

• Reach consumers regardless of where they are through search engine marketing leading to a mobile friendly website. Don’t wait until they are back at a computer to reach them.

If you have a traditional, desktop, website only it is time to start website development on a mobile friendly version. Doing so will expose your company to the millions of people that are performing internet searches on their mobile phones every day. Local search works. It connects you with the consumers in your home town and mobile marketing puts your information in the hands of consumers that have statistically been shown to take action. With strategic search engine marketing you can expand your business and benefit from the high conversion rates that mobile marketing offers. Contact us today to learn how we can incorporate mobile marketing into your online strategy.