Increasing Your Web Presence One Blog Post at a Time

The big buzz in small business marketing currently is blogging. Although using a blog for small business has been around for a while, it was not until recently that small business owners jumped in. Realizing the potential benefits of writing for their company blog, many business owners have decided to showcase their authority and grow their web presence.

By writing for the company blog, an owner can shape how their company is presented online. They can be showcased as the author of the blog to increase their authority in the industry, as well as opening up the door for community interaction directly with the small business owner.

Establish Authority through Expertise
A small business owner is viewed as the authority of their company. Consistently blogging unique content allows the owner to showcase their industry authority online. If you are trying to showcase your authority, be sure to write about important news & share your views on upcoming changes. Speak about new products, services, procedures, and other important information that customers would like to know more about. Sharing your feelings about upcoming industry changes and news will allow readers to relate to you and entice them to come back again or sign up for your blog RSS feed.

Increase Search Engine Traffic
Not only is blogging your opportunity to show how well you know your industry, but it can also increase your online traffic. Writing about news, products, services, and other important information can help get your website found on search engines like Google and Bing. To increase the search engine rankings of your articles you should use the Google Keyword Tool to find keywords that you can use within your articles. If a keyword summarizes your article well enough, utilize it as a tag for your post to increase rankings.

Social Media Interaction, Links and Growth
The best part about blogging authoritative information online is the social reaction. Customers, potential clients, and readers of all types will share information on social networks if they find it helpful or important. This social media interaction will not only increase your social profiles presence online, but it will create links back to your blog, which could increase your search engine rankings.

If you are noticing your company’s social profile is not gaining enough fans or followers you can run a paid ad on social networks like Facebook to increase your readers. With a small investment you can increase your Facebook Fan Page “likes” by a couple hundred fans through a small Facebook ad. However, a couple hundred Facebook fans can grow exponentially through authoritative Facebook posts made through blogging.

Helping to make your small business stand out through authoritative blogging is an important way to get the most out of your online marketing. Not only will you draw in more traffic online but you will convert more visitors on your website into customers. By growing their web presence through a series of blog posts, a small business owner can generate business while building authority in their industry.