Is Your Email Marketing Campaign Driving Your SEO Too?

Although it is one of the cheapest ways to market a business, many have not created a successful email marketing campaign. There are so many affordable solutions for sending out regular newsletters that it is easy to do. You can start to build a database and pay under $10 a month to send out email blasts on a regular basis, many times it is a FREE service. It is affordable and doesn’t require a huge time investment. Simultaneously, it can actually help with your organic marketing campaign and social media plans.

How to Improve Your Email Marketing Today

• Reuse content. It is always difficult to find time to get everything done. Fortunately, it is easy to find content for your email blasts. Try writing and publishing a blog then breaking it down into sections and sharing pieces of it in several emails. Provide a link back to the full blog post and the ability to sign up for your RSS feed so that people who want to read more, can.

• Direct traffic. You can use an email campaign to improve your organic marketing by directing readers to certain pages on your site that may have great content but not a lot of views. This exposes people to more of your company and will hopefully, encourage them to use your site as a reference on a frequent basis. Place links to your site in the text of your email to make sure that people end up on the relevant pages.

• Cross-promote. Every time you send out an email you should be promoting other ways for people to connect with your brand. For example, you can talk about a new promotion you are running and link to your social media pages for more information. You should also provide a place to sign up for your blog feed and links to your videos or other forms of media through your email marketing campaign. The goal is to maximize user engagement by giving people multiple ways to connect with you. Always include a link to your website.

• Make a call-to-action. Getting people to read your emails is not enough. You want to engage them and may need a clever call-to-action in order to do it. For example, if your email or newsletter is discussing a community event you are involved in, ask people to click on a link to your page and let you know if they plan to participate.

• Improve your organic marketing. When directing people to your site, incorporate a call to action that gets them to leave a comment or share your page. This will produce the social signals necessary to show search engines that the information found there is relevant to users, thus improving your ranking. When done correctly, your email marketing can directly impact your other SEO efforts.

• Keep your newsletter content. Keep copies of everything you send out as part of your email marketing campaign and use it for future inspiration. You can repurpose it into a blog post or use the data for social media updates down the road.

If you haven’t launched an email marketing campaign yet, it is time to start. This inexpensive way to market is highly effective and can help you to grow your customer and fan base while simultaneously improving your organic marketing.