Mobile Continues to Drive Business and Will Dominate by 2015

The growth in mobile marketing has been phenomenal. With over half of the adult population owning a smartphone, consumers are going online to search for information and make purchases. This caused mobile paid search to become 19 percent of Google’s ad revenue in 2013 and that number is continuing to grow.

Marin Software just released its annual mobile search advertising report. Executive Vice President, Wister Walcott, predicted that in 2015 paid search on mobile devices will account for fifty percent of all advertising clicks. In 2013 mobile advertising clicks represented 34.2 percent of the total market. This should be a wake-up call to any business that has not focused on mobile marketing.

Consider This When Launching a Mobile Marketing Campaign

1. Convenience – People use their mobile phone because it is easy and convenient. They are likely to search for something when they are on the go and expect immediate results. Running paid search ads on mobile devices puts your business front and center when a consumer is in buying mode.

2. Go Local – It is imperative that you show up in a local search. Imagine a prospective customer had a window break at the house. He needs to find a home improvement store quickly and nearby. The college kid cramming at the library may need takeout food within walking distance from their current location. Will these consumers be able to find you? Make sure they can be being listed in online local directories.

3. Images – They say a picture speaks a thousand words and statistically they can also improve sales. Make your ads graphic rich whenever possible.

4. Website – You need a responsive design website that adjusts appearance based on the device being used to view your site. If someone clicks on your paid search ad from their mobile phone, what will the website look like? If it isn’t mobile friendly you probably lost the sale and the money you spent on the ad.

Marin’s study found additional details about how U.S. businesses and consumers are responding to mobile marketing. They found that mobile CPCs grew by 20.8 percent last year while desktop CPC’s only grew by 10.7 percent. Tablets now have the highest conversion rate at 5.5 percent.

Click through rates have also risen in mobile marketing. Paid search on a smartphone is less cluttered than on the desktop which has, in part, contributed to the CTR on smartphones being 3.75 percent, compared with 2.29 percent on computers.

If you haven’t launched your mobile marketing campaign now is the time to start. Local SEO Sites can get your company listed in local online business directories, create a responsive design website, and manage your paid search campaign. By integrating these components with a robust social media strategy,you can reach more prospects online and grow your business. Position yourself for mobile success today before your competition does.