Tag "Local Search"
Therefore, mobile search can generate a significant amount of traffic to your business at the local and national level. These users are looking for instant information that answers their questions or meets their needs and they are more likely to make a purchasing decision quickly. This provides you with a unique opportunity to grow your business with a mobile friendly site. With that in mind, visit your site from your smartphone and try to read through it.
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Google is releasing a new algorithm that will have a significant impact on who shows up in a mobile search. If you still have an old (non-responsive) website, you need to redesign it and fast. The new algorithm, that targets mobile-friendly sites, is set to release on April 21st and is expected to have more significant effect than anything that happened with Google Panda or Penguin.
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There are a few key questions you should ask before hiring anyone to help you with SEO. Many companies claim to have the magic SEO formula. Google’s algorithm has changed a ridiculous amount of times in the past few years; on average 500-600 times per year (Moz) and many people were left with sites that no longer performed well, keeping strategies that no longer worked.
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Navigating mobile marketing can be confusing at best, even for the most saavy, small business owners. There is a fine balance that must be maintained to avoid bombarding people with unwanted texts, but gain them as a long time customer.
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When trying to increase your online reviews, remember to make it as easy as possible for people to find and review you. By doing so, your ranking for organic marketing may improve. Studies have found that companies with more online reviews have had a higher ranking than those without. If you are desperately trying to get the top spot on a local search, this is an advisable place to start.
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