Tag "Mobile Marketing"
As a business, it is important to identify what micro moments would lead a user to search for your product or services and then prepare a mobile ad in response. You can also optimize your website to take advantage of these micro moments.
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As a local business, you might have seen an increase in traffic from mobile searches last year. Google released information that the number of searches with the phrase “nearby” or “near me” doubled last year. This is especially true when it comes to mobile search.
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Mobilegeddon has arrived, and if your website has seen a sudden drop in traffic, it is probably because your website is not mobile-friendly and needs an urgent, immediate overhaul. Google announced in February that they would be releasing a mobile algorithm that would impact which websites showed up in a mobile search. Websites that are not mobile-friendly may see a rapid drop in their ranking and mobile traffic.
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Therefore, mobile search can generate a significant amount of traffic to your business at the local and national level. These users are looking for instant information that answers their questions or meets their needs and they are more likely to make a purchasing decision quickly. This provides you with a unique opportunity to grow your business with a mobile friendly site. With that in mind, visit your site from your smartphone and try to read through it.
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E-commerce provides an exciting opportunity for business owners and marketing teams with an imagination. Unlike print collateral that cannot be changed once it is out there, your website and AdWords campaigns can change whenever you feel like it.
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