This Could Be Just the Bing Your Business Needs

Bing has redesigned their search advertising site to make it more user friendly and full of resources to make your advertising campaigns more successful. Bing marketing has typically taken a backseat to Google marketing. They are looking to change that by providing tools that make PPC management easier and more effective. The redesign of Bing’s search advertising site combines tools from the Bing Ads search site, Bing Ads Community site, and help files in a graphic rich and easy to use site.

With Google changing to “enhanced campaigns” advertisers will no longer have the option to select who sees the ads. Previously advertisers had the option of selecting whether ads were seen by PC or mobile users. Now you can’t target a PC vs. a Kindle Fire or iPad. Bing marketing may now become more cost effective for paid placement ads, and PPC management. Why? Because it gives you more control.

How Can Bing Marketing Help You

• Focused Ads: With Bing you can control who sees your ads. You can select the type of device (mobile vs. desktop) and even the type of phone that sees your advertisement.

• Lower Cost: By targeting who sees your advertisements you can increase your ROI by designing ads that specifically target mobile and tablet users. These ads have a higher conversion ratio then PC ads.

• Import Campaigns: You can import your Google AdWords campaign into Bing Ads which makes getting started an easy process.

• Location Radius Targeting: Make sure customers in your geographic area see your ads instead of people that are located on the others side of the country.

Bing plans on making additional changes by the third quarter of the year before Google makes enhanced campaigns mandatory for everyone. These changes will include augmenting their incremental bid functionality, mobile and location radius targeting.

Google appears to be forcing advertisers in a specific direction by requiring their websites to have responsive design in order to benefit from their enhanced campaigns. Meanwhile Bing is about advertiser control. They have enhanced their platform, are making PPC management easier with more choices, and give you tools to make Paid Placement Ads more effective. Incorporate Bing Marketing into your online strategy to ensure that you can benefit from targeting specific devises and use the results to compare the ROI you receive from Google Ads. With PPC management through local SEO we can run your campaign and ensure that you receive results from both platforms.