Website Going Mobile? Remember These 3 Simple Tips

You are probably in a rush to make your website mobile friendly by the end of 2014. This involves speaking with website designers and notifying your online marketing company about the upcoming changes. On average 60% of website traffic is coming from mobile users and that number is projected to grow even higher by 2015. That is why most small businesses are already making the move to becoming mobile friendly. There are 3 simple things to remember when making the move to a mobile website.

Keep It One Column

Traditional websites were designed with multiple columns many times. New responsive mobile websites should be designed with only one column. This may seem like moving backwards but instead it is more sleek, simple and easy to use, especially for smartphones and tablets.

The biggest complication with having more than one column is re-sizing your website for different sized screens. With devices coming in many different shapes and sizes, a truly responsive website design will fit them all. Re-sizing columns to fit enlarged fonts can make creating a responsive design difficult and even break the design on mobile devices.

Don’t Use Sliders

Mobile devices are becoming more and more like computers, offering the same functionality such as javascript, jquery and flash. However, these functions do not always work exactly the same as their desktop browser counterparts. Animations like the ones on buttons and slides can appear broken or leave elements behind.

The switch from using a mouse to using your fingers has made slides clunky and hard to use on mobile devices. Imagine having to wait for the slide you want to come back around because the slide navigation buttons do not function properly. An alternative to slides would be to spread the content from within the slides throughout the page, making it easier for mobile users to navigate your content while still offering the same amount of content to desktop users.

Start Mobile Friendly Email Marketing

Making the switch to becoming mobile friendly does not only mean your website needs to change but your marketing needs to reflect the change as well. Social media is an obvious choice but it is already made mobile for you. Email marketing can draw in a large amount of mobile viewers since many people check their emails from their smartphones and tablets these days. Don’t forget to make sure your email marketing design is mobile friendly and tailor your campaign to mobile users by offering promotions that will be beneficial to customers on the go.

Whether you have not made a plan to go mobile by 2015 or you are already mobile friendly, a mobile friendly marketing campaign can draw in a lot of business. So it is definitely something to consider, especially when mobile users are not only ready to be engaged they are also ready to buy. Making use of these 3 simple tips in your mobile marketing campaign will keep you ahead of the competition after making the switch.