Where You Do Mobile Advertising is Just As Important As Why

Mobile marketing is extremely important for converting prospects into direct customers. It is the best way to convert online customers into offline customers as you can use mobile marketing to drive traffic to your store or place of business. This form of marketing allows you to reach users when they are on the go and looking for a location to purchase something, a place to eat dinner, or a local venue.

Where you advertise is just as important as advertising in the first place. Google Adwords is the way to go for all of your mobile ads. According to StatCounter, Google owns over 83 percent of the market share for mobile marketing, in part due to the wide use of their mobile apps. Even if you are using Google marketing for desktop, research shows that 90 percent of people move between devices when performing a search, so utilizing Google’s mobile solutions is equally important for local businesses.

Tips for Mobile Marketing

Before you start your mobile campaign, make sure that your website has either a responsive design or is mobile friendly so that users can read the content on your site, regardless of the type of device they are using. A responsive site adjusts how the information appears on the screen so that it is easy for users to read and scroll through everything.

In both your website and your mobile ads you can include the following:

• Click to Call. This is a simple solution that allows users to click your phone number and have their phone dial it automatically. This saves time and prevents the need for grabbing a pen and paper.

• Location-based ads. Reaching users that are in your area is important for converting users into customers. When you use Adwords to target people locally, you can increase the opportunity for you to capture the business of a family looking for takeout or someone in desperate need of getting their nails done in between appointments. This form of mobile marketing is highly effective.

• Sitelinks. Provide specific results based on search terms by sending users to a certain page on your website that is the most relevant to what they are currently looking for. With a responsive design website you can lead them through the purchasing process.

• Ad Extensions. Google incorporates these mobile marketing solutions with their ad extensions that include call extensions, location extensions, seller ratings, mobile ad sitelinks, and text ads. Using these tools can make your mobile ads more appealing and user-friendly.

If you aren’t running a mobile marketing campaign, it is time to start. With the majority of U.S. adults owning smartphones, businesses that advertise on these devices have the opportunity to surpass the competition. Just remember to run your ads using Google in order to ensure your ads gain the maximum level of exposure.